Traffic Detection and Mobility Demand: Technologies and Analysis for Smarter Cities

Understanding mobility demand is the foundation for any urban planning, simulation, or design activity. Without reliable data, even the best project risks failure. This is why we conduct specialized surveys and mobility flow measurements, combining traditional methodologies and advanced technological solutions to provide a detailed, accurate, and up-to-date picture of user behavior.

Why is it important to measure mobility demand?

Mobility demand represents the set of movements made by people in a specific area and period. Understanding these dynamics is crucial for:

• Designing infrastructure adequate to real needs
• Optimizing the public transport network
• Analyzing critical issues and traffic congestion
• Assessing the impact of new urban works or events
• Developing reliable forecast scenarios

An accurate analysis allows avoiding waste, correctly directing public investments, and improving the efficiency of the urban system.

Mobility flow surveys and assessments

Our activities are based on a solid and up-to-date scientific methodology. We perform:

• Origin-destination surveys through interviews and mobile technologies
• Automatic counts of vehicles and pedestrians with sensors and cameras
• Monitoring of bicycle and pedestrian flows in sensitive areas
• Manual surveys and field observations for data validation

The collected information is georeferenced, analyzed, and transformed into easy-to-read outputs, useful for transport modeling and decision support.

Technologies for traffic detection

We use a diverse range of technological tools to detect and classify traffic, these tools allow 24/7 monitoring, distinguishing vehicle categories, directions, average speeds with highly reliable results.

Transport modeling and urban simulation

The collected mobility data feeds mathematical models and urban simulation software, essential for:

• Estimating future demand
• Evaluating the impact of new infrastructure
• Simulating “what if” scenarios
• Designing traffic light and road optimization solutions

Reliability and consistency of input data are crucial for the quality of simulations. This is why we always start with precise and updated surveys.

Practical applications of our surveys

Our analyses find application in numerous areas:

• Drafting of SUMPs and Sector Plans
• Strategic Environmental Assessments (SEA)
• Traffic Impact Studies (TIS)
• Urban redevelopment and road safety projects
• Support to administrations for tenders and funding

We collaborate with public entities, engineering firms, and transport companies to build solid and future-oriented decision-making bases.

Conclusion

Investing in understanding mobility demand and traffic detection is a strategic choice. It means designing based on real data, better responding to citizens’ needs, optimizing resources, and guiding change towards smarter and more sustainable mobility.

Our survey and analysis solutions are at the service of cities, entities, and designers who want to address urban challenges with vision, competence, and advanced tools.